Palm Beach County’s arts council is rebranding itself, embarking on a new mission, adopting a redrawn logo and slightly changing its name.
Formerly known as the Cultural Council of Palm Beach County, the arts-oriented organization is now called the Cultural Council for Palm Beach County, and “is evolving to better meet the needs of Palm Beach County’s growing cultural community,” according to a prepared council statement.
“Since 1978, the Cultural Council has built a strong foundation of support for the cultural sector,” said Dave Lawrence, council president and CEO. “There’s a remarkable history of strong board leadership, enthusiastic donors and landmark programs that have led this organization to where we are today.”
“There’s still work to be done,” he added. “But we hope the community will join us in embracing this vision for the Cultural Council’s future.”
Two years ago, the council identified a need to rebrand while developing its current strategic plan. That strategy focuses on responsible growth and effective stewardship of talent and resources. It also recognizes the need to intentionally market the council and increase public awareness for its programs and services.
To mark the next chapter in its 40-year legacy, the organization has refocused on service to cultural organizations and creative professionals in Palm Beach County.
Last year, the group embarked on a 10-month journey to create a new brand that better articulates its mission and service area. Work included an in-depth audit, consumer survey, industry research, focus groups, new messaging and a new logo.
The council’s name shift from “of” to “for” emphasizes its mission of service and support for the county and stays true to the equity that the council name has built, the statement said. The “C” mark in the logo represents the community it serves — signifying a renewed focus on inclusion, access and diversity.
The Cultural Council for Palm Beach County is the only organization solely dedicated to supporting arts and culture in The Palm Beaches. It provides a venue highlighting works by Palm Beach County visual and performing artists at its headquarters in the historic Robert M. Montgomery Jr. Building in downtown Lake Worth Beach.
For more information about the rebrand, visit www.palmbeachculture.com.